Blog
What we learn on the job.
What we learn on the job, written down: what actually makes the phone ring in web design, SEO, social media, advertising, branding and automation.
Social mediaSocial media content creation: a month's worth in one morning's filming
Social media content creation doesn't fail for lack of ideas, it fails on logistics. How we get a month of content out of a three-hour shoot, what we film and what we throw away.
Branding and identityRebranding without losing the customers you've had for years
What a rebrand means when you're not a multinational: what gets touched, what doesn't, in what order things change and how to tell it so your long-standing customers don't take fright.
Automation and AIProcess automation in a mid-sized company: where to start and what not to automate
What process automation means when you're not a multinational, how to choose the first process and why the chatbot is usually the last thing worth building.
Web designRedesigning a website without losing rankings: what we do before designing
A website redesign is where most traffic gets lost through carelessness. The list we follow before drawing anything: inventory, what stays untouched, redirects and what to watch afterwards.
Branding and identityCorporate identity: what doesn't fit in a logo
What corporate identity really is, what a manual needs so that somebody uses it on a Monday, and why most of them never leave the PDF.
SEO and searchLocal SEO: your Google profile matters more than your website
What local SEO is, why your Google profile brings in more calls than your website, and what to do with it before writing a single more page.
Contact
Tell us what you're working on.
A new website, a video, a campaign or all three at once. Tell us about it and we will say where we would start.
Whichever suits you best
- Email usinfo@digency.esWe reply within 24 working hours.
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