Blog
What we learn on the job.
What we learn on the job, written down: what actually makes the phone ring in web design, SEO, social media, advertising, branding and automation.
Automation and AIHow to automate marketing reports you can actually use
Bring campaigns, web analytics and sales results into one recurring report. What data to connect, how to check it and where AI can help you draft the analysis.
Automation and AIHow to create an AI assistant with company documents
Turn manuals and procedures into answers the team can verify. What to connect, how to keep permissions, and what to ask in a test before rolling it out.
Automation and AIHow to automate quote follow-up
Connect each proposal with its reminders, replies and version changes. Define the rules so the team knows when to write and when to step in.
Automation and AIAI phone assistant: what calls it can handle
What a voice assistant can solve, how it connects to your business, and what to check so calls that need a person reach the team.
Automation and AIHow to connect a web form to your CRM without duplicate contacts
What data to send to the CRM, how to recognise an existing contact, and how to keep each enquiry with its owner and next step.
Automation and AIHow to automate WhatsApp bookings with your calendar
From “Do you have a slot?” to a confirmed appointment: what to connect, how to sync the calendar, and what to do with changes, cancellations, and unanswered messages.
Automation and AIHow to automate invoices received by email
From the PDF you get by email to a draft ready for review: what to connect, how to spot duplicates, and what to check before sending the data to your software.
Social mediaSocial media content creation: a month's worth in one morning's filming
Social media content creation doesn't fail for lack of ideas, it fails on logistics. How we get a month of content out of a three-hour shoot, what we film and what we throw away.
Branding and identityRebranding without losing the customers you've had for years
What a rebrand means when you're not a multinational: what gets touched, what doesn't, in what order things change and how to tell it so your long-standing customers don't take fright.
Automation and AIProcess automation in a mid-sized company: where to start and what not to automate
What process automation means when you're not a multinational, how to choose the first process and why the chatbot is usually the last thing worth building.
Web designRedesigning a website without losing rankings: what we do before designing
A website redesign is where most traffic gets lost through carelessness. The list we follow before drawing anything: inventory, what stays untouched, redirects and what to watch afterwards.
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