When there’s a date you can’t miss.
Advertising agency for openings, launches and new stages
An opening, a new product or a rebrand has a date, and the campaign is judged by what happens on those days. We start by writing in one line what has to happen, and everything else — the idea, the assets and where it appears — is decided against that.
We show you one idea, not ten sketches, and we explain why that one.
What you get
Specifically.
A campaign starts with a question
What has to happen when it ends? Fill the first two weeks of a new restaurant. Get distributors to ask for the catalogue of the product launching in October. Let people in the neighbourhood know the clinic has changed hands. With your answer, we write a one-page brief: who we’re talking to, what they need to understand and what they need to do. Everything that comes after — the idea, the assets and the media — is judged against that page, not against anyone’s tastes.
An idea that holds up in every format
A good campaign can be told in one sentence and one image. We put it through a simple test: does it work on a poster with three words and in a thirty-second video? Does someone understand it while driving past? If not, it’s not the idea. We show you one, developed, with its sketched-out pieces and the reasoning behind it. And if you have doubts, we discuss them — that’s what the meeting is for.
Every asset the campaign needs
Posters, banners, in-store signage, graphics for social media, local press ads, seasonal packaging, the team’s T-shirt if the campaign calls for it. We design with your identity if you have one, and if you don’t, we’ll tell you before, because a campaign for a weak brand shows it — and that’s money badly spent. The files are prepared for print and screen, so you don’t have to chase anyone three days before the date.
Campaigns
From the idea to the street.
In detail
The spot, with your place and your people in it
We have camera, lights and crew, so shoot day happens at your place and not as a job outsourced elsewhere. We prepare the script and shot list, we film with your people and your product, and you get several versions: the thirty-second one, the fifteen-second one, the vertical one for mobile, the one that runs without sound on a screen. What you see on screen is your place, which is what a customer from your area recognises.
A neighbourhood campaign doesn’t need the same outreach as a launch for distributors across half of Europe. We choose the media based on who needs to see it: paid social, local posters and screens, local press and radio, flyer drops if it’s a street-facing business, email and LinkedIn if you sell to other companies. You book the media budget yourself and we tell you where to spend it. And we measure what can be measured: codes, different phone numbers, questions at checkout.
How we work
Four steps, always the same.
Understand
We come to your company and look at what customers ask you, what comes in today and where from. Without that there's no proposal.
Decide
What goes first, what can wait and what you don't need yet. In writing, before we start.
Make
We build it and you see it before it goes out. Nothing is published without your sign-off.
Carry on
We look at what brought enquiries and what didn't, and decide the next step with that in front of us.
The work
Work made for clients.
Quote
What you can book.
- Campaign managementSetup, tracking and weekly adjustment of the budget while the campaign is running.
- CreativesThe graphic and video assets each format calls for, with your venue and your people in them.
- SetupAccounts, pixel, conversions and audiences set up so everything can be measured from day one.
No published rates: every proposal is written for the job.
In depth
If you want to know more.
Openings, launches and new stages
These are the three campaigns we do most, and each one has its own rhythm. An opening is a timeline: anticipation before, celebration on the day, reminders in the following weeks. A launch is a central piece, usually video, and many smaller pieces that break it down. A new stage, a name change, a move or a generational handover, is mostly about telling the why properly without scaring off the people who already know you. Tell us which one is yours and we’ll tell you where we’d start.
What we need and how scope is decided
A date, even if it’s approximate; a goal that can be written in one sentence; an idea of how much you want to put into media; access to the location and the people who’ll appear; and someone who can make decisions. Scope depends on the number of assets, whether there’s video or only graphics, how many versions the media need and whether we handle the outreach. We’ll propose a closed scope after the first meeting.
Common questions
Before you book.
Contact
Tell us what you're working on.
A new website, a video, a campaign or all three at once. Tell us about it and we will say where we would start.
Whichever suits you best
- Email usinfo@digency.esWe reply within 24 working hours.
- Give us a call623 28 33 45Five minutes on the phone saves three emails.
- WhatsAppSend us a messageFor the quick things: a question, a photo, a voice note.
- Drop by the officeAv. de Francesc Macià, 40-44, planta 3, oficina 4 · 08208 SabadellWe're in Sabadell. Let us know before you come.
Not sure what you need? Talk to Coral
Tell her what your business is and what you want to get moving, and she'll say where to start. She can take your details there and then if you like.
Or write it down here
Fill this in and we will come back with something specific, not a catalogue.
