Refresh the brand without erasing what people know you by.
Branding agency for companies that already have a story
Your brand has fallen behind, and it shows as soon as someone opens your catalogue or lands on your website. We refresh it starting from what your clients already recognize, and we don’t hand you a PDF: we leave it in place where people see it.
Before we draw anything, we’ll tell you what of your current brand is worth keeping and why.
What you get
Specifically.
Refreshing isn’t erasing
A company with a track record has something a new brand doesn’t: people who recognize it. A color on the warehouse, a symbol on the delivery note, a way of speaking on the phone. The first thing we do is take stock of that and decide with you what stays, what gets updated and what goes. Sometimes the logo is redrawn and not changed. Sometimes half of it is unnecessary. What we never do is throw away twenty years just so it looks like we’ve been busy.
What you get from an identity project
Two parts you can’t separate. The strategy: who you are for, who you compete against, what you promise and how you speak. And the system: logo and its versions, color, typography, photography style, icons if needed and the rules for combining them without things getting out of line. You get it all in a short manual, easy to read in an afternoon, and in ready-to-use templates. If you have several lines or brands, we also organize how they live together.
From the manual to the catalogue
The manual is not the end of the project, it’s the beginning. We test the system with your real content: this year’s catalogue, the presentation your sales rep uses, the technical sheet, the vehicle sign, the email signature. If something doesn’t work with a thirty-letter product name, we fix it before delivery, not after. That way your team doesn’t have to invent rules every time they make a new document.
Identity
A brand is not a logo: it’s everything people see.
In detail
An image bank that’s yours
You can have the best logo in the industrial estate and still lose it all with a stock photo on the cover: it shows, and it drags down the credibility of everything else. That’s why photography is part of the project. We define how your company should be seen, what light to use and what to show, and we shoot at your factory, your clinic or your shop: team portraits, product in context, process. You end up with a coherent image bank that lasts for years and that sales can use without asking permission.
Identity is also heard. We put in writing how your company speaks: whether it uses tú or usted, what words it uses and which ones it doesn’t, how it starts an email and how it responds to a complaint. With examples, not adjectives. It’s the part of the manual that gets used the most, and the one almost nobody delivers, because a brand’s day-to-day is a thousand emails and three ads, not the other way around.
How we work
Four steps, always the same.
Understand
We come to your company and look at what customers ask you, what comes in today and where from. Without that there's no proposal.
Decide
What goes first, what can wait and what you don't need yet. In writing, before we start.
Make
We build it and you see it before it goes out. Nothing is published without your sign-off.
Carry on
We look at what brought enquiries and what didn't, and decide the next step with that in front of us.
The work
Work made for clients.
Quote
What you can book.
- Visual identityLogo, typography, color, and the system to apply it without anything going off balance.
- Brand manualShort document with the correct and incorrect uses, so your team doesn’t have to ask.
- Brand redesignRefresh an existing identity while keeping what your customers already recognize.
- Stationery and applicationsCards, templates, signage, and anything else that goes out the door with your name on it.
No published rates: every proposal is written for the job.
In depth
If you want to know more.
When to refresh and when not to
It’s time to refresh when the brand says something that’s no longer true: you’ve changed market, size or products and the image is still stuck in the previous stage. It’s time when your team wastes time fighting with files that don’t fit. And it’s time when you feel awkward showing the website. It’s not the time if the only reason is boredom, if you won’t be able to apply it where it matters, or if the person making the decision won’t be in the meetings. We’ll tell you that in the first one.
Phases, deliverables and what we need from you
Four phases, and in each one you get something: diagnosis with brand inventory and touchpoints; strategy with positioning and tone; visual system with proposals based on real applications; and rollout with the manual, templates, photography and handover to whoever’s going to use it. What we need from you is access to what you have now, three meetings with the decision-maker and honesty in the reviews. The scope is adjusted by number of brands, applications and photo sessions needed.
Common questions
Before you book.
From the blog
What we have written.
Branding and identityRebranding without losing the customers you've had for years
What a rebrand means when you're not a multinational: what gets touched, what doesn't, in what order things change and how to tell it so your long-standing customers don't take fright.
Branding and identityCorporate identity: what doesn't fit in a logo
What corporate identity really is, what a manual needs so that somebody uses it on a Monday, and why most of them never leave the PDF.
Contact
Tell us what you're working on.
A new website, a video, a campaign or all three at once. Tell us about it and we will say where we would start.
Whichever suits you best
- Email usinfo@digency.esWe reply within 24 working hours.
- Give us a call623 28 33 45Five minutes on the phone saves three emails.
- WhatsAppSend us a messageFor the quick things: a question, a photo, a voice note.
- Drop by the officeAv. de Francesc Macià, 40-44, planta 3, oficina 4 · 08208 SabadellWe're in Sabadell. Let us know before you come.
Not sure what you need? Talk to Coral
Tell her what your business is and what you want to get moving, and she'll say where to start. She can take your details there and then if you like.
Or write it down here
Fill this in and we will come back with something specific, not a catalogue.
