Every euro has to be explainable.
Google Ads agency: every euro has to be explainable
You can pay to show up on Google tomorrow; the hard part is knowing how much each customer who came in that way has cost you. We set up the campaigns in an account that’s yours and measure calls, forms and orders, not clicks.
The account is in your name from day one and you see exactly the same as we do.
What you get
Specifically.
Ads and SEO split the work
Ads put you on Google this week and disappear when you stop paying; SEO takes months and stays. That’s why they belong on different pages and with teams that talk to each other: ads show us which searches bring real customers, and that list decides which pages are worth writing next. If you’re just starting out or you’re up against a deadline, start here; if work is already coming in from search, the other one is probably a better fit.
Search: capture people who are already looking for you
It’s the campaign that makes the most sense to a business: someone types “emergency plumber” and your ad appears. The work is in the details: which keywords you buy and with which match type, which keywords you block so you don’t pay for the curious, what the ad says and which page the click lands on. A page that doesn’t answer the search wastes your money, no matter how good the ad is. That’s why we review the website before turning anything on.
Shopping, Performance Max and remarketing
Shopping shows your product with photo and price before the click: it’s for catalogue sellers who need the data they send to Google to be spotless. Performance Max spreads your investment across Google’s entire network with automation, and we only use it when the account already has reliable conversions to guide it; without data, it spends blindly. Remarketing shows your site again to people who already visited, in moderation, because chasing someone for three weeks doesn’t convince them, it wears them out.
Paid campaigns
Every euro invested has to be explainable.
In detail
We measure cost per contact, not impressions
Before the first campaign, we set up what counts as a contact: a call, a form, a WhatsApp message, an order. Without that, Google optimises for what it can measure, which is usually clicks, and you end up paying for visits. With that in place, every week we know how much each contact has cost by campaign and by search, and we move the budget where it’s cheaper. And we ask you whether those contacts are worth it: a curious person’s form isn’t the same as a customer’s.
They’re two separate things and that’s how we present them to you. The ad spend is paid by you to Google, from your account and with your card; we don’t touch it or take a percentage. Management is billed separately and covers structure, ads, weekly adjustments, measurement and reporting. That way, at any time you know which part of your money buys clicks and which part buys work, and you can switch agencies tomorrow without losing the account or the history.
How we work
Four steps, always the same.
Understand
We come to your company and look at what customers ask you, what comes in today and where from. Without that there's no proposal.
Decide
What goes first, what can wait and what you don't need yet. In writing, before we start.
Make
We build it and you see it before it goes out. Nothing is published without your sign-off.
Carry on
We look at what brought enquiries and what didn't, and decide the next step with that in front of us.
The work
Work made for clients.
Quote
What you can book.
- Google Ads ManagementSearch, Shopping or Performance Max, with weekly review and cost per contact in the report.
- Account auditWhat’s being spent badly in your current account and what gets fixed first.
- Initial setupCampaign structure, conversions and tagging, so what you measure is real.
No published rates: every proposal is written for the job.
In depth
If you want to know more.
If you already have an account: rebuild it or fine-tune it
If we inherit an account, we audit it before touching it. Signs it needs to be rebuilt from scratch: campaigns mixing searches that have nothing to do with each other, conversions counting visits to a thank-you page nobody visits, zero negative keywords, ads unchanged for a year. Signs it just needs fine-tuning: a sensible structure, real conversion history and a badly distributed budget. We tell you which case applies with the audit in front of us and how much time each path costs.
What we need from you to get started
Access to the account if it exists, or we create it in your name. A website where a contact can be measured: a form that works, a clickable phone number, WhatsApp. A decided media budget, because without it there’s no campaign to plan. Someone who answers contacts quickly, because a form answered the next day is already a lost contact. And a few learning weeks at the start where data leads and opinions don’t, ours included.
Common questions
Before you book.
Contact
Tell us what you're working on.
A new website, a video, a campaign or all three at once. Tell us about it and we will say where we would start.
Whichever suits you best
- Email usinfo@digency.esWe reply within 24 working hours.
- Give us a call623 28 33 45Five minutes on the phone saves three emails.
- WhatsAppSend us a messageFor the quick things: a question, a photo, a voice note.
- Drop by the officeAv. de Francesc Macià, 40-44, planta 3, oficina 4 · 08208 SabadellWe're in Sabadell. Let us know before you come.
Not sure what you need? Talk to Coral
Tell her what your business is and what you want to get moving, and she'll say where to start. She can take your details there and then if you like.
Or write it down here
Fill this in and we will come back with something specific, not a catalogue.
